When a sales representative of your business goes in to talk with your customer or prospect how important is it that they know the ins and outs of your business? It is vital, particularly when the products and services you provide are new technology. You want to provide answers, and solutions to the problems your customer faces, and the sales representative is the link between you and them. Your representative needs to be able to clearly sort out just where the problem lies and give answers that will work.
Training for more than just head knowledge, but hand-on understanding will strengthen belief in your product among both your employees and the customers they serve. When you have a product that works you want everyone to know it. Training helps your messengers to be excited about what they have to offer.
Last week we spend two days learning to mix lab samples to diagnose the cause of various problems customers might face. Then we spend time shooting various covers to observe the coverages and curing. Lastly, we spent time honing public speaking skills, funny how the people who think they can't speak well tend to talk the longest.
Landfill Service Corporation believes in training, do you?
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